Continente Online
Continente is one of the biggest grocery retail companies in Portugal that belongs to Soane MC and it is a portuguese hypermarket that sells a huge variety of products in-store and also on the website Continente Online.
Landing Page Design
The Project
It consisted on the highlight of a promotional campaign “Casa Limpa” for cleaning products. The company needed to design a landing page so the clients had access to different types of content like blog articles,
promotions and also lists of cleanning products by categorires. After the briefing, a main structure was designed and approved and all the graphic resources were prepared, such as product images, banners and icons. All the different components were coherent with the brand guidelines and other campaigns.
The Results
The results were good, increasing highlighted categories pages visits
and cleaning products sales. The user explored different areas of campaign page
with more interaction in the mobile version and more sales in desktop.
I was fortunate to work with Liane at dott.pt (Worten) and later at Continente (Sonae). When she arrived,
we soon noticed her willingness to make things happen. Her team spirit and methodology focused
on task performance are without doubt Liane’s great personal skills. At the technical perspective,
she demonstrates a great focus on the pixel perfect and quick learning of style guides, to ensure a visual
coherence of the campaigns on every type of design pieces: from banners, social media display
or newsletters.
we soon noticed her willingness to make things happen. Her team spirit and methodology focused
on task performance are without doubt Liane’s great personal skills. At the technical perspective,
she demonstrates a great focus on the pixel perfect and quick learning of style guides, to ensure a visual
coherence of the campaigns on every type of design pieces: from banners, social media display
or newsletters.
- Ivo Abreu | Digital Product Designer
